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This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.
It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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Auteur(s) :David Leishman
Date de publication :
Author: David Leishman
Series Title: Consumption and Public Life
Copyright 2020
Publisher: Palgrave Macmillan
eBook ISBN: 978-3-030-53382-3
DOI: 10.1007/978-3-030-53382-3
Hardcover ISBN: 978-3-030-53381-6
Number of Illustrations: 2 b/w illustrations, 12 illustrations in colour
Topics: Cultural Studies
► https://www.palgrave.com/fr/book/9783030533816
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