This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Infos +

Author: David Leishman

Series Title: Consumption and Public Life
Copyright 2020
Publisher: Palgrave Macmillan

eBook ISBN: 978-3-030-53382-3
DOI: 10.1007/978-3-030-53382-3
Hardcover ISBN: 978-3-030-53381-6

Number of Illustrations: 2 b/w illustrations, 12 illustrations in colour
Topics: Cultural Studies

cover

► https://www.palgrave.com/fr/book/9783030533816